NEWS/POSTS
THE SHANNON-WEAVER MODEL OF COMMUNICATION
December 11/2011
In my career as a professional writer, I use one particular theory on an almost daily basis: The Shannon-Weaver Model of Communication. Claude Shannon was a research engineer at Bell laboratories trying to achieve maximum telephone line capacity with minimum distortion. The mathematical equation that he developed was later applied by Warren Weaver to model interpersonal communication, creating one of the most popular models of communication. This model has been widely adopted into social sciences and fields such as organizational analysis, psychology and education as well as engineering and mathematics. Called by some “The Mother of All Models”, the Shannon-Weaver Model of information processing is, perhaps, more relevant in light of 21st century technology.
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RECENTLY LAUNCHED: ANR RECORDS
October 10/2011
We have recently launched a website for Artist Network Record label. For this website, ANR Records needed to show how their creativity, professionalism and strategy has uniquely positioned them to adopt to the current music market conditions to make an artist successful. Our objective was to create an image website for the company. To attract potential clients, allow people to see the current artists, to find out more information about the company, the various music groups that they manage including artist news, photos, calendar, tour dates and downloadable music.
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EDWARD BERNAYS & LUCKY STRIKES
September 15/2011
When I came across these old advertisements, I was reminded of a conversation that I recently had with a Scottish friend about a BBC documentary on Edward Bernays. Bernays was a nephew of Sigmund Freud who applied his uncle's theories of psychology in the realm of advertising and public relations and is now recognized as the father of modern propaganda. In the late 1920 ‘s, Bernays, working for the New York Tobacco Company, hired a group of young models to march in the New York City parade, carry “Torches of Freedom”or “Lucky Strike Brand cigarettes” and pose for eager photographers. On April 1, 1929 (April Fool ‘s Day, no less!) the New York Times printed a picture and headline in a gesture that was successful in breaking the taboo against women smoking in public.
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NEWS DETAILS
THE SHANNON-WEAVER MODEL OF COMMUNICATION
December 11/2011
In my career as a professional writer, I use one particular theory on an almost daily basis: The Shannon-Weaver Model of Communication. Claude Shannon was a research engineer at Bell laboratories trying to achieve maximum telephone line capacity with minimum distortion. The mathematical equation that he developed was later applied by Warren Weaver to model interpersonal communication, creating one of the most popular models of communication. This model has been widely adopted into social sciences and fields such as organizational analysis, psychology and education as well as engineering and mathematics. Called by some “The Mother of All Models”,; the Shannon-Weaver Model of information processing is, perhaps, more relevant in light of 21st century technology. In our digital age, more information is inundating customers now than ever before.
The Shannon-Weaver Model is used to describe the transmission of a signal to a receiver while minimizing noise interference and maximizing signal strength and output. Today ‘s communicators (transmitters) need greater signal strength to carry their message to consumers (receivers). Increased signal transmissions from competitors (noise), as well as increased resistance from consumers (filtering of incoming signals) is a two-fold challenge for modern advertisers.
So, this naturally leads to the question: what filters are present in my audience that interfere with the integrity of my message? How can I either remove the filters or strengthen the power of my signal?
NEWS DETAILS
RECENTLY LAUNCHED: ANR RECORDS
October 10/2011
We created a website for Artist Network Record label. For this website, ANR Records needed to show how their creativity, professionalism and strategy has uniquely positioned them to adopt to the current music market conditions to make an artist successful. Our objective was to create an image website for the company. To attract potential clients, allow people to see the current artists, to find out more information about the company, the various music groups that they manage including artist news, photos, calendar, tour dates and downloadable music.
Visit ANR Records
NEWS DETAILS
EDWARD BERNAYS AND LUCKY STRIKES
Septermber 15/2011
When I came across these old advertisements, I was reminded of a conversation that I recently had with a Scottish friend about a BBC documentary on Edward Bernays. Bernays was a nephew of Sigmund Freud who applied his uncle's theories of psychology in the realm of advertising and public relations and is now recognized as the father of modern propaganda. In the late 1920 ‘s, Bernays, working for the New York Tobacco Company, hired a group of young models to march in the New York City parade, carry “Torches of Freedom” or “Lucky Strike Brand cigarettes” and pose for eager photographers. On April 1, 1929 (April Fool ‘s Day, no less!) the New York Times printed a picture and headline in a gesture that was successful in breaking the taboo against women smoking in public. By applying the theories of psychoanalysis on a mass scale, Bernays employed a method of appeal that would exploit one of humankind ‘s most deep-seated insecurities”the desire to be accepted”and sell countless packs of Lucky Strikes in doing so. The Lucky Strike cigarette campaign was one of the most effective advertisement programs in modern history and is a perfect example of how even effective advertising can be unethical advertising. At this time, the long-term health effects were largely undocumented. But, is this the only reason that the copy and pictures used in the advertisement appear quaint and old-fashioned to us now? Do they have the same impact on a 21st century audience? Of course they don ‘t have the same impact, but how effective is any modern advertisement with a tech-savvy (and perhaps cynical) audience?
NEWS / POSTS
THE SHANNON-WEAVER MODEL OF COMMUNICATION
December 11/2011
In my career as a professional writer, I use one particular theory on an almost daily basis: The Shannon-Weaver Model of Communication. Claude Shannon was a research engineer at Bell laboratories trying to achieve maximum telephone line capacity with minimum distortion. The mathematical equation that he developed was later applied by Warren Weaver to model interpersonal communication, and one of the most popular models of communication was created with the Shannon-Weaver Model.
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OUR PROCESS
SIX PHASE APPROACH
At Grasp Visuals we believe that solutions avail themselves by fully embracing the fusion of creative strategy, smart design and emerging technologies. By using a six-phase process, we excel at methodical research and execution for any problem by breaking it down into manageable steps and successfully delivering a high-quality and cost-effective program.
1. DISCOVERY
During the Discovery phase, we collect client information and requirements and build a shared vision between your team and Grasp Visuals. This is accomplished through client interviews, competition research, website usability analysis, and discovering the short and long-term goals of your organization. Possible areas of discovery will vary by project type, but the purpose is the same: to explore ways that we can most effectively assist your organization to implement our design and business solutions.
2. PLANNING
During the Planning phase, we outline every step that will be completed first for your project. A Design and Technical Specification, which will detail what a project will look like and what it’s going to do, will be prepared during this step. As part of the Planning phase, we may also create an information architecture for your website, develop a sitemap, website wireframes, and analyze user workflows and behavior on your website.
3. DESIGN
Once the Design and Technical Specification has been completed and approved, Grasp Visuals will utilize the information gathered in the Discover phase and outlined in the Plan phase to develop targeted, creative solutions to address client requirements. We work closely with our clients to develop and present a variety of ideas that are consistent with the parameters outlined in the Design and Technical Specifications.
4. DEVELOPMENT
This phase is where technology implementation occurs and starts with coding, programming, database construction and finishes with a tested website that is complete with content. A beta website will be posted on the development server for testing by Grasp Visuals and the client. The Build phase culminates in a client-approved project.
5. DEPLOYMENT
In the Deployment phase, we provide the deliverable to the client. After interactive projects reach final approval, the site is moved to the live server and officially launched.
6. MANAGE AND GROW
While our web-solutions are built to last, we are proactive in supporting the growth of our products as your organization grows. While most companies don't warranty their work, Grasp Visuals provides a warranty for up to 1 year after the launch of the site or delivery of the application. We also provide site care, content generation, promotion and website analytics.
WHY US
We believe that innovation, quality and integrity are the cornerstones for excellence in this industry. We have a keen understanding of the business and marketing practices to help your organization connect with customers and to keep your organization ahead of the competition and thereby helping your company succeed. By using careful planning, accountability, and estimation of work, we create targeted programs that will meet your budget and exceed your expectations.
Phone: 417.429.2082
Fax: 417.763.3249
Email:
Address:
320 E.Walnut St Suite 210
Springfield, MO 65806
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