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NEWS / POSTS
THE SHANNON-WEAVER MODEL OF COMMUNICATION
December 11/2011 
In my career as a professional writer, I use one particular theory on an almost daily basis: The Shannon-Weaver Model of Communication. Claude Shannon was a research engineer at Bell laboratories trying to achieve maximum telephone line capacity with minimum distortion. The mathematical equation that he developed was later applied by Warren Weaver to model interpersonal communication, and one of the most popular models of communication was created with the Shannon-Weaver Model.
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OUR PROCESS
SIX PHASE APPROACH
At Grasp Visuals we believe that solutions avail themselves by fully embracing the fusion of creative strategy, smart design and emerging technologies. By using a six-phase process, we excel at methodical research and execution for any problem by breaking it down into manageable steps and successfully delivering a high-quality and cost-effective program.
1. DISCOVERY
During the Discovery phase, we collect client information and requirements and build a shared vision between your team and Grasp Visuals. This is accomplished through client interviews, competition research, website usability analysis, and discovering the short and long-term goals of your organization. Possible areas of discovery will vary by project type, but the purpose is the same: to explore ways that we can most effectively assist your organization to implement our design and business solutions.
2. PLANNING
During the Planning phase, we outline every step that will be completed first for your project. A Design and Technical Specification, which will detail what a project will look like and what it’s going to do, will be prepared during this step. As part of the Planning phase, we may also create an information architecture for your website, develop a sitemap, website wireframes, and analyze user workflows and behavior on your website.
3. DESIGN
Once the Design and Technical Specification has been completed and approved, Grasp Visuals will utilize the information gathered in the Discover phase and outlined in the Plan phase to develop targeted, creative solutions to address client requirements. We work closely with our clients to develop and present a variety of ideas that are consistent with the parameters outlined in the Design and Technical Specifications.
4. DEVELOPMENT
This phase is where technology implementation occurs and starts with coding, programming, database construction and finishes with a tested website that is complete with content. A beta website will be posted on the development server for testing by Grasp Visuals and the client. The Build phase culminates in a client-approved project.
5. DEPLOYMENT
In the Deployment phase, we provide the deliverable to the client. After interactive projects reach final approval, the site is moved to the live server and officially launched.
6. MANAGE AND GROW
While our web-solutions are built to last, we are proactive in supporting the growth of our products as your organization grows. While most companies don't warranty their work, Grasp Visuals provides a warranty for up to 1 year after the launch of the site or delivery of the application. We also provide site care, content generation, promotion and website analytics.
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WHY US
We believe that innovation, quality and integrity are the cornerstones for excellence in this industry. We have a keen understanding of the business and marketing practices to help your organization connect with customers and to keep your organization ahead of the competition and thereby helping your company succeed. By using careful planning, accountability, and estimation of work, we create targeted programs that will meet your budget and exceed your expectations.
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